For this week's blog post we were asked to find three print ads, reference the creative tactic used, and then explain whether or not it was used effectively.
The first ad is for Mint Z gum and it features a straw that has been "chewed" into the Venus de Milo with the tagline "Improved Chewing Skill". This is an example of showing the effects and exaggeration as the ad is exaggerating the effects of the product. I think these creative tactics were used very effectively in this example because the ad is fun and simple, but most importantly the consumer would instantly be able to understand the benefits of the product. Obviously, Mint Z gum will not make the user a dental artist but the ad is an interesting and lighthearted way of demonstrating its benefits.
The second ad is for Terra Sonora a program that allows its users to mix and match their music. It shows the face of Marilyn Manson donning the classic Elvis coif and Elvis-esque attire. The creative tactic used here would be a metaphor and I think that it is used very effectively as the benefit of using Terra Sonora is immediately obvious--this program allows you to mix and match the music by your favorite artists, in this case Marilyn Manson and Elvis. It is a very quirky yet engaging way of demonstrating what the program is capable of.
The last ad is for the Los Angeles Zoo and shows an owl constructed of books and newspapers with the copy "Wisdom" and the tagline "Where learning happens naturally". The creative tactic used in this ad is part mixing and matching and part metaphor. The owl is a common zoo animal and one of the most obvious symbols of wisdom while newspapers and books are classic symbols of learning. I think this is an effective use of the creative tactics however I have seen this idea executed many times before.
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